2024 UK’s Best Workplaces™ Toolkit

Friday, March 15 2024
Here is everything you need to make the most of your great achievement. 
BW Toolkit

Timing is important

This list publishes in:
Friday, March 15 2024  | 7:00 a.m. GMT

Until then, your finalist status, and any other promotional activity related to the list, is strictly embargoed. 

Your final ranking on the list will be revealed here at the specified date above, along with our Best Workplaces publication containing insights and data from this year’s rankings. The publication will also be distributed in The Telegraph on April 13th.


Celebration Resources

To help you get started on creating your celebration materials and promotions for March 15, we’ve created a toolkit with many helpful resources.

The toolkit includes: 
• Your royalty-free Best Workplaces™ badge
• Pre-made digital and social media assets 
• Social media post copy
• Customisable press release & blog template
• Internal communications template
• Selfie props


Please refer to your marketing toolkit email or Certified Profile for your size category.


(10 - 50 employees)

Medium Toolkit

(51 - 200 employees)


(201 - 1,000 employees)

Super Large Toolkit

(1,001+ employees)

Here are some examples of how other companies have celebrated:

Social platforms are a great way to communicate your ranking as a 2024 UK’s Best Workplace™, increasing your online exposure, employee advocacy and helping you attract top talent. Promote across your social channels, tag Great Place To Work's handles, and use hashtags to boost the visibility of your posts. We're here to help you amplify your voice!

  @Great Place To Work UK


Showcase your new Best Workplaces achievement with trophies and merchandise

Display your status as a top workplace in the UK with our stunning trophies and a variety of office merchandise.


To determine the 2024 UK’s Best Workplaces™, Great Place To Work® analysed confidential survey feedback shared by 240,000 employees working across the United Kingdom.

Employees responded to over 60 survey questions describing the extent to which their organisation creates a ‘great place to work’ For All™. Eighty-five percent of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organisation, no matter who they are or what they do. Great Place To Work® analysed these experiences relative to each organisation’s size, workforce makeup, and what’s typical relative to their industry peers. The remaining 15% of an organisation’s rank is based on an assessment of employees’ daily experiences of innovation, the company’s values, and the effectiveness of their leaders, to ensure a consistent experience across departments and seniority levels.

To be considered eligible for Best Workplace™ recognition, companies first had to meet the Great Place To Work Certified™ standard of accreditation. Once Certified™, each company undergoes a rigorous assessment of their culture, during which review any anomalies in survey responses, news, and financial performance of each business to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Eligibility Criteria

✓ Organisation has been Certified™ in the UK in 2023;
✓ Organisation meets the minimum 65% Trust Index™ threshold
✓ Organisation has submitted the Culture Audit™ (Required for Super Large companies only) 

Size Categories & Number of Rankings

Small (10-50 employees): 105
Medium (51-200 employees): 105
Large (201-1000 employees): 105
Super Large (1001+ employees): 50

NOTE: Organisations are evaluated according to their size. This means they are not benchmarked against organisations of a different size which have different levels of resourcing and may be affected by different issues. When writing about your success, please refer to the size category in which you have been successful.

Still have questions? Contact us for assistance.

Legal References

* We expect you will be listed, but sometimes things happen.  Everyone is a finalist until the list is published and your company receives a rank on March 15 2024 at 07:00am GMT.

† Your finalist status is strictly embargoed and confidential. You may not alert any press, conduct any media efforts or use the logo in any promotional material until the embargo is lifted on March 15 2024 at 07:00am GMT. Additionally, we ask that you please do not share this news with any external partners until after the embargo is lifted. However, you may post on social media during the night of the Awards celebration.